Spring is an excellent time to start something new. The idea of flowers and green grass just symbolizes the idea of promise and optimism.

It’s also an excellent time to brush off that dust of infidelity that you’ve been covered with since Thanksgiving.

The news reports are breaking that Tiger Woods is returning to the links and it looks like his first tournament will be The Masters. Some will see his quick return as remarkable, ignorant, unprofessional or just plain stupid. But, it’s important to look behind that wall – or sheet as in Tiger’s case – for the real reason of his return.

It’s all about the money!

Did you know that this weekend marks the 11th PGA tournament in 2010? Yeah, it’s the Puerto Rico Open and unless you’re the absolute golf aficionado, do you really give a damn about watching it this weekend? Probably not.

So far in 2010, the tour has presented winners with the names of Cameron Beckman and Ian Poulter. Who are these guys? Nobody knows and nobody cares, which is why Tiger MUST come back. It doesn’t matter if he wins, just as long as he makes the cut and can play through the weekend.

You have to wonder how many conversations PGA Tour Commissioner Tim Finchem has had with Tiger or at least his connections. No doubt, Tim has been sweating bullets because sponsors, tour organizers, and – oh yeah – golf equipment manufacturers are riding him like Zorro telling him to do whatever is necessary to get Tiger back.

Well, congrats, Tim, because he’s on his way to save the day, and the tour.

If Tiger does play in The Masters, the ratings for CBS and ESPN will be lights-out through the roof. No question the advertising rates for Sunday will rival those of the Super Bowl. It makes me wonder if we will see a 30-second spot for Viagra, though.

I wish Tiger luck, but if he truly does have an addiction, I find it hard to believe he has mastered all 12 steps. Yet again, he is Tiger, and being a champion is what he does best. Mastering a 12-step program or a golf course in South Carolina seems to be his M.O., regardless of whether it’s the right thing for him personally.

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