JetBlue's offering of month-long unlimited travel passes for $599 was a success, selling out two days early.
From Reuters:
CHICAGO, Aug 20 (Reuters) - JetBlue Airways Corp (JBLU.O), which last week began offering a one-month unlimited travel pass, ended the sale early when the passes sold out before the promotion was set to expire, the airline said on Thursday.
The low-cost airline was offering $599 passes that allow holders to travel to any of JetBlue's 56 destinations. The passes are valid between Sept. 8 and Oct. 8. The offer was set to expire on Friday.
"We wanted to ensure those who bought the pass could get the flights they want, so we capped the number of passes we would sell," said JetBlue spokeswoman Jenny Dervin. "And we reached that number yesterday."
